Brands may realise that social media marketing is vital, but they still need to make decisions on which platforms to use. Different businesses may think that individual platforms are more suited to their business than others. Facebook and Twitter are popular but the more visual platforms such as Pinterest and Instagram may not appeal to more traditional companies.
Some brands don't use Instagram for several reasons. However, there is immense value to this platform. This article looks at some of the reasons you should consider Instagram and the benefits of using this visual social media site.
1. Visuals lead to higher engagement levels
As mentioned, if you run a traditional brand, you may think Instagram isn't the right platform. However, it's crucial to remember that modern social media is a visual world. Generally speaking, the brands that are getting their visuals right are also enjoying the highest engagement levels.
When it comes to Instagram, every update must be visual and uploaded to a specific size. Therefore, it does take a bit of work. However, it's well worth it once you start to see the brand exposure you can enjoy.
2. You don't need a big audience to get engagement
There's no doubt that there are some significant accounts on Instagram that experience massive engagement levels. However, the good news is you don't need to build a big profile with many followers to enjoy a decent level of engagement.
The critical thing is to post on a regular basis and to use detailed descriptions and tags that will drive users in. Although diverting traffic to your website can be harder because you can't link directly from your posts, a decent amount of likes and comments is indeed something you can achieve.
3. It's excellent for your Klout score
When it comes to Klout, sometimes you can get stuck on a particular score, and it seems impossible to increase it further. It's certainly true that many brands have one or two social media networks that they excel on. However, the critical thing in improving your score is often about spreading your influence on different social media sites.
Looking back to the previous point, Instagram is a useful network for achieving good engagement levels without having a big following. Therefore, it can be the perfect site for increasing your Klout score if you're stuck on a certain level.
4. You can post Instagram updates from anywhere
Brands involved in social media marketing often post to Facebook or Twitter using a social media dashboard. Instagram is different because it is all about taking images on your mobile phone and sharing immediately.
Businesses should take advantage of this because it's a way to connect with consumers in a real way. It doesn't seem so posed and perhaps provides more insight into the business. Therefore, allow your customers to see your brand from the view of your mobile phone.
Instagram is a great social media platform that often gets ignored by some brands. It's true that it has its limitations and challenges. However, your brand should take advantage of all the good things the platform has to offer. Just remember visuals lead to higher engagement levels, you don't need a big audience, Instagram is great for your Klout score, and you can share your updates from anywhere.