Brands may realise that social media marketing is vital, but they still need to make decisions on which platforms to use. Different businesses may think that individual platforms are more suited to their business than others. Facebook and Twitter are popular but the more visual platforms such as Pinterest and Instagram may not appeal to more traditional companies.
Some brands don't use Instagram for several reasons. However, there is immense value to this platform. This article looks at some of the reasons you should consider Instagram and the benefits of using this visual social media site.
1. Visuals lead to higher engagement levels
As mentioned, if you run a traditional brand, you may think Instagram isn't the right platform. However, it's crucial to remember that modern social media is a visual world. Generally speaking, the brands that are getting their visuals right are also enjoying the highest engagement levels.
When it comes to Instagram, every update must be visual and uploaded to a specific size. Therefore, it does take a bit of work. However, it's well worth it once you start to see the brand exposure you can enjoy.
2. You don't need a big audience to get engagement
There's no doubt that there are some significant accounts on Instagram that experience massive engagement levels. However, the good news is you don't need to build a big profile with many followers to enjoy a decent level of engagement.
The critical thing is to post on a regular basis and to use detailed descriptions and tags that will drive users in. Although diverting traffic to your website can be harder because you can't link directly from your posts, a decent amount of likes and comments is indeed something you can achieve.
3. It's excellent for your Klout score
When it comes to Klout, sometimes you can get stuck on a particular score, and it seems impossible to increase it further. It's certainly true that many brands have one or two social media networks that they excel on. However, the critical thing in improving your score is often about spreading your influence on different social media sites.
Looking back to the previous point, Instagram is a useful network for achieving good engagement levels without having a big following. Therefore, it can be the perfect site for increasing your Klout score if you're stuck on a certain level.
4. You can post Instagram updates from anywhere
Brands involved in social media marketing often post to Facebook or Twitter using a social media dashboard. Instagram is different because it is all about taking images on your mobile phone and sharing immediately.
Businesses should take advantage of this because it's a way to connect with consumers in a real way. It doesn't seem so posed and perhaps provides more insight into the business. Therefore, allow your customers to see your brand from the view of your mobile phone.
Instagram is a great social media platform that often gets ignored by some brands. It's true that it has its limitations and challenges. However, your brand should take advantage of all the good things the platform has to offer. Just remember visuals lead to higher engagement levels, you don't need a big audience, Instagram is great for your Klout score, and you can share your updates from anywhere.
You may think that a restaurant business is about as far removed from social media as it gets. After all, customers visit your physical location and pay for their meal at your restaurant. Therefore, a significant online presence doesn't seem to be crucial.
However, it's vital to keep in mind how consumers get their information in the modern world. Brands are starting to realize that their customers are online and having a significant digital footprint is necessary for all businesses. Therefore, this article looks at some of the benefits of using social media when you're a restaurant business.
1. Social media adds to your credibility as a business
It's crucial to remember that information is vital to get people to visit your establishments. Magazines and newspapers are still around, but their popularity is declining all the time. Most young people now get their information online and being active on social media means you have credibility. It seems cruel, but the restaurants that don't have that online presence may not get the custom, especially from a younger demographic.
2. Your customers may wish to comment on your business online
A significant part of social media is not related to your own presence. Another thing that you want to be aware of is what your customers are saying about you. For example, if you are getting praise, then that's something you may want to share because word of mouth travels quickly online. Equally, if the comments are not so positive, that can provide crucial feedback to improve, and you can reach out to the customer for more details. Clearly, this is all information that is useful to know and a benefit of using social media.
3. It's a great way to tell your customers about events or special offers
As mentioned, social media is the way to communicate these days. Customers can find out what's going on if you have a significant online presence. Therefore, advertising your events on your social media pages and website is an innovative idea. If you want to get your customers involved even more, consider offering a coupon available through your social media or website. This form of promotion is a useful way of connecting your web presence to your physical business.
Clearly, a restaurant business has a physical location, and that's certainly not the case for every type of modern business. However, even traditional businesses need to pay attention to the online world if they are to reach new and current customers. Therefore, your restaurant needs to have a significant social media presence as well as a useful website. Remember that social media adds credibility to your business, allows your customers to share information about you online, and it's a great way of spreading the news about events and special offers.
The term product branding first emerged in the late 1960’s. In its most basic form, branding means to promote a product or service by identifying it with a particular brand. But, branding itself has a deeper, more intricate, connection with a company than most people even realize. It is the bridge that connects company to product and in turn, product to consumer.
Well executed product branding can help a company gain market share for a specific product or service. But, knowing how to properly achieve this, let alone which approach to take, can be somewhat of a challenge. Here are some tips to help clear the fog:
1.)Know your niche: Do you know where your product (or service) is compared to the rest of the market? If not, figure this out first. The foundation of a great branding strategy starts with knowing where the starting line is. Next, decide where it is that you want to be. You need to know how far away from the finish line you are. This will help determine whether to run an aggressive, moderate or passive campaign. If you’re already almost to the finish line, don’t back-peddle. Keep doing what works, with any appropriate changes.
2.)Take the vow: When consumers see branding, they see promises. The link from consumer to product to company can be strengthened or weakened according to brand value. Consumers will associate and apply all aspects of a certain product to your company. Therefore, if product “x” fails on keeping its promise (of reliability, value, etc.), then the end user could draw the conclusion that the company will fare the same way.
3.)Branding is highly contagious: Word of mouth is still the number one form of communication when it comes to opinions. Product branding will do no good, and could be potentially harmful, if your image does not accurately reflect reality. If I love your ads but have heard from two other people that your product doesn’t hold up, I won’t waste my time or money.
4.)Timing is critical: Competition can kill even the best product branding campaign. If too many fish are in the pond, consumers will look for frogs. Be the first frog out of the water. You can always go back later once some of the other fish have died off.
5.)Don’t brand just to brand: Not everything lends itself to branding. Some products or services are simply too specific or unique to justify branding. If you are the only company selling trips to Mars, build your reputation (and assets) first. Later, if competition arrives, you will be better suited to brand however you then see fit.
6.)Easy does it: Sometimes, product branding can have negative effects. The purpose of branding is to tie only your specific product to only your name. Occasionally, when a new product arrives on the market, a branding campaign links all like products to the biggest, most well-known name. Think Kleenex instead of tissue or Ipod instead of Mp3 player.
If done effectively, product branding can increase a company’s market share and profits, while building a long-term relationship with their consumers. Seek unique advertising and do your research to maximize the benefits of branding. But, remember branding should be viewed as a serious commitment, not a quick fix.