Looking for Ways to Increase Sales? Whether you have an ecommerce site or brick & mortar store, follow these steps to boost your sales now.
1. Engage with Your Audience Online and Respond to Reviews
Customers often look online to check a company out and see what others are saying. If your business has reviews on Google, Yelp, Facebook, or other platforms, make sure your company is responding to both positive and negative reviews. Even if your online reviews are less than stellar, potential customers will see that you have taken the time to respond and care about those you do business with, which will in turn encourage them to do business with you.
2. Encourage Customers to Follow You on Social Media and Leave Positive Reviews Online
If you don’t have a lot of reviews on Google or social media, ask customers to leave you feedback. Many customers will only leave reviews if they are unsatisfied, but if you encourage all customers to leave feedback, you will get a lot more positive reviews.
Also encourage customers to follow you on social media (and make sure you update it regularly) so that your business will stay present in their mind, which will in turn increase repeat business.
3. Offer A Loyalty Program
Loyalty programs are a great tool to encourage repeat business. There are a variety of ways you can set up a loyalty program and they can be as simple or as complex as you’d like, but one thing is certain - establishing a reward system gives customers incentives to continue to shop with you, increases repeat sales, and even has the potential to increase sales with each purchase.
Even simply asking customers to follow you on social media for a discount or some sort of incentive could be a simple way to begin a loyalty program.
Taking action with these tips can increase immediate sales, but continuing to do them will also help grow your business over time. Which one will you start with today?
If you want to look up any information about a business, where do you go first? Most people would turn to Google to find a phone number, hours, or an address for a business. That’s why it’s so important to claim your Google My Business Page.
Google My Business is a free tool for business owners that helps you connect with customers and keep accurate information updated. It even gives you the ability to respond to reviews posted about your business and respond to customer questions. It will also create a business listing in Google Maps if there is not already one present.
If you haven’t claimed your Google My Business page, here’s how:
1. Sign into your Google account or create a free account.
2. Go to https://www.google.com/business
3. Click the “Manage Now” button on the bottom left.
The tools available in Google My Business are easy to use, will help you reach and engage customers, will create a listing in Google Maps so that your business can easily be found, and best of all - the tools are all free!
If you already have a website, your Google My Business listing can help direct customers and potentials to your website. If you don’t have a website, it is one of the best ways to create an online presence without one.
If you already have a Google My Business page, I’d love to hear your feedback on how it has worked for you. If you don’t have it set up, I highly recommend claiming your page today!
1. Be Active on Social Media
Facebook is a good place to start. It provides basic information to anyone looking for your business plus gives your customers a place to interact with your company. Having a Facebook Business Page lets customers tag your location in their posts, see your hours, address, and other information about your business, but it also gives you the opportunity to catch their attention. Posting photos and information, you can keep customers updated and also attract new customers.
Instagram is the best way to reach Millennials and Generation Y and also just a really good way to showcase the beautiful plants you have. It’s also quite simple to build your niche audience with little investment.
Twitter is my personal favorite medium for interacting with B2B customers. In 2014, there were 750 million small businesses on Twitter and that number has only increased exponentially. If you are strictly a wholesale nursery that doesn’t sell to the public, Twitter is a good place to open the conversation with other businesses and you can really develop a solid online presence for your business there.
There are several other social media networks you could be using, but if you aren’t using at least one of the three mentioned, you should definitely consider starting with at least one
2. Upgrade Your Website
As more and more customers use the internet to find what they are looking for, it’s essential to have an optimized website that is user-friendly. The trend of browsing online using phones increases each year, making a mobile-friendly site imperative. Google even ranks your site based on how mobile friendly it is. If your website doesn’t meet industry standards, there’s a good chance your site is getting buried behind other websites on search engines. You want to rank on the first page of Google or customers will not be able to find you!
3. Focus on Helping Local Customers Find You
Even if your website isn’t optimized (and you should still do this even if it is), you should make sure you add or claim ownership of your business on any local listings. You want to make sure local customers can find you, so use Google My Business to claim your page, update your hours, address, etc. so that your customers can find you. Then make sure you do the same on Yelp and Bing Places for Business. Simply verifying these pages will help, but you can also go in and respond to reviews, even the bad ones, so that potential customers see that you are actively engaged with your customers.
There are many more ways you can grow your online presence and attract new customers, but these are the three that I feel are most important. I’d love to hear from you – have any of these worked for you?